Brazil
SEASONINGS
The Brazilian approach toward flavoring is gentle, layered, and ingredient-driven. Brazilians rely on freshness and repetition: garlic, cilantro, parsley, scallions, dendê oil, coconut milk, and sometimes a touch of chili. One of the biggest misconceptions about Brazilian food is the spiciness – food is usualy not spicy. Where heat does come in is mostly regional. In Bahia, Afro-Brazilian cuisine uses pimenta malagueta, but even there, the heat is balanced.
Brazilian food never developed the vast spicing visible in some neighboring Latin American cuisines. Portuguese traders brought cinnamon, cloves, nutmeg, and black pepper, but still these are not used extensively; Portugal’s restrained style repeats.
In the Northeast, Afro-Brazilian cuisine highlights dendê oil, malagueta chili, and cumin, often balanced with coconut milk and lime. In the Southeast, garlic and parsley dominate, with cumin used more selectively in beans and stews. In the Amazon, cooks rely on annatto for color, tucupi (fermented cassava juice) for depth, and jambu, a tingling herb, for its unique sensation.
Jambu is one of those ingredients that instantly says Amazon. It’s a leafy green that gives your mouth a little tingle and numbness – almost like a mild electric buzz. It’s not common across all of Brazil, but in the North it’s iconic.
Brazilian cuisine doesn’t rely on premade spice mixes. Still, some seasoning bases are so common:
TEMPERO BAIANO – The closest to a true ‘spice mix’, made of cumin, coriander, dried chili, black pepper, turmeric, dried oregano, bay leaf, and sometimes nutmeg. Used in stews, beans, and poultry.
CHEIRO VERDE is Brazil’s fresh herb mix, consisting of parsley and green onions. Sometimes cilantro replaces or joins parsley. This fresh mix is added at the end of cooking or as a garnish.
SAUCES
REFOGADO, similar to Spanish sofrito or French mirepoix – not exactly the sauce, but a flavor base of onions, garlic, and sometimes peppers sautéed in oil. A start to many Brazilian dishes.
CHIMICHURRI BRASILEIRO – Inspired by Argentina, but with more cilantro. Made of parsley, cilantro, garlic, chili, vinegar, oil, and paired with grilled meats.
United States of America
SEASONINGS
American seasoning stands out globally by its bold flavors that often incorporate heat and smokiness. Americans also have a clear love for richness and intensity – they gravitate toward satisfying flavors that deliver immediate impact. This is illustrated by fat-forward dishes (buttery steaks, creamy mac and cheese, loaded burgers), sweet-savory combinations (maple bacon, honey BBQ), and “maximalist” flavor profiles where more is better. Not as central as fat or smoke, vinegar-based BBQ sauces, pickles, and citrus marinades add a contrasting element to the richness.
Americans have this unique relationship with umami-rich processed flavors – they’ve embraced things like aged cheeses, cured meat, fermented sauces, and even MSG-heavy snack foods in ways that create this very distinctive “American taste”.
The other key characteristic is accessibility – American palates favor immediately recognizable and satisfying rather than acquired tastes. It’s a cuisine built on bold satisfaction rather than complexity.
Most American pantry essentials are kosher salt (coarser, milder than table salt), black pepper, garlic, onion, chili powders, paprika, dried oregano, and cinnamon.
Some traditional spice blends include:
OLD BAY – a classic from Baltimore, this blend features celery salt, paprika, black pepper, and other spices, widely used for seafood and snacks.
CHILI POWDER – ground dried chili peppers, cumin, garlic powder, oregano, and paprika. In the U.S., “chili powder” usually means this seasoned blend used in chili con carne. In many other countries, “chili powder” refers simply to pure ground dried chili peppers, without added spices.
EVERYTHING (BUT THE) BAGEL – combines roasted sesame seeds, garlic, onion, poppy seeds, and sea salt, popular as a savory topping on bagels and beyond.
BARBECUE RUBS – various rubs combine spices like smoked paprika, chili powder, cumin, brown sugar, and salt, tailored for ribs, pork, and grilled meats.
CAJUN AND CREOLE SEASONINGS – originating in Louisiana, these blends typically contain paprika, cayenne, garlic powder, onion powder, oregano, and thyme, important in Southern and Creole cooking. Cajun is usually hotter, earthy and rustic, Creole – more aromatic, herbal and complex.
MONTREAL STEAK SEASONING – a coarse blend with garlic, coriander, black pepper, red pepper flakes, and salt, favored for grilled meats.
TAJÍN – though Mexican in origin, it is widely used in the U.S., made from chili powder, salt, and dehydrated lime for a tangy, spicy flavor.
SAUCES
BARBECUE SAUCE – sweet, tangy, smoky sauce made with tomato paste, vinegar, molasses or sugar, garlic, onion, mustard, and chili peppers, it is the staple for grilling and outdoor cooking.
RANCH DRESSING – a creamy, herby sauce made from buttermilk, mayonnaise, garlic, onion, dill, and other herbs; popular as a salad dressing, dip for vegetables, fries, and a topping for many dishes.
BUFFALO SAUCE – originating in Buffalo, New York, this wing sauce combines hot sauce, butter, vinegar, and Worcestershire sauce for a spicy, tangy flavor. It’s synonymous with chicken wings and a staple at American bars and sports events.
ALABAMA WHITE SAUCE – a unique barbecue sauce from Alabama, made with mayonnaise, vinegar, mustard, Worcestershire sauce, garlic, black pepper, and cayenne. It is creamy and tangy, perfect for chicken and fried foods.
HONEY MUSTARD – a sweet and tangy dressing made from honey and mustard (often Dijon), commonly used as a dip or dressing for fried chicken and sandwiches.
THOUSAND ISLANDS DRESSING – a creamy salad dressing and condiment made from mayonnaise and usually ketchup or tomato purée and chopped pickles, onions, and other ingredients. Widely adopted by fast food chains to serve with salads, burgers or Reubens (North American sandwich).
CHEDDAR CHEESE SAUCE – a creamy, melted cheese sauce made from aged cheddar, popular in burgers and Tex-Mex dishes.
BLUE CHEESE DRESSING – blue cheese with buttermilk or sour cream dressing is mostly associated with Buffalo wings and wedge salads.
HOT SAUCE – widely popular and culturally significant in the U.S., especially in Southern and Latin American-influenced cuisines. Brands like Tabasco and Frank’s RedHot are household names.
Read more